|Whether global warming is a
big issue at all is not certain, although we take the view that it is.
This has become a self-fulfilling prophecy. By treating it as a big
issue, it has become one. Round one to us. The much bigger issue is how
to tackle it. We have been very good at only giving air time to heavily
bureaucratic solutions that require a lowering of living standards in
the Western world. All other solutions have been virtually blacked out
on the BBB. This fits nicely with our left/liberal point of view.
1. You must give prominence to the view that global warming has been caused by big business and by off-road vehicles. The rich are at fault.
2. It should be a given fact (whether it is or isn't in reality) that a massive increase in public transport is necessary in order to reduce traffic on the roads. The fact that heavily subsidised commuter busses are moving up and down our roads carrying one or two people is to be ignored. The fact that a significant increase in the cost of fuel would overnight reduce CO2 emissions is it be ignored as this solution favours the rich.
3. The emissions trading system may show great promise, but it is far too market-led for our liking. For now we are largely ignoring it, but if it is too successful we must promote the idea of getting the EU even more involved with it in order to strangle it with bureaucracy. Remember, saving the planet might be easy. Saving the planet the BBB way is the hard bit. Market style solutions may work, but they are not on our agenda.
4. We have been successful in promoting kerb side collection of recyclate and ignoring the virtues of re-usable packaging. This has resulted in the kind of bureaucracy that our liberal and lefty council friends just love. The fact that much of the stuff collected at the kerbside is still thrown down the same landfill or is transported around the world should be ignored for now. Remember, excessive bureaucracy, either in a council or in the EU, means jobs for the boys - mostly our boys. Using less packaging in the first place may be a neat idea, but it would not cost very much to administer and would probably attract a market solution. This means less need to raise taxes and less work for bureaucrats, and this would not fit well with the BBB philosophy.
5. Recycling and "doing without" is the order of the day. Conservation - a much bigger thing in the 1960's and 1970's than it is today - should only be given the briefest mention. Making products that will last and which are repairable may be an obvious thing to do, but conservation sounds too much like the Conservatives, so it is a no-no. In any case, quality long-lasting products are expensive and this favours the rich. Throw-away products may fill up the landfill (or nowadays require waste to embark on long journeys around the world), but they are within reach of the low incomes. Do not promote conservation - it is for toffs.
6. Finally, remember what our corporate responsibility chief, Yogesh Chauhan, said: "The biggest impact we can make is through our programmes". Remember, we have an impact on politics and just about everything else. We can make and break governments. We can surely rise to the challenge of saving the planet the BBB way!
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